Amoena
The task
Amoena boasts an extensive range of high-quality partial breast shapers, products intended primarily to support women who have had lumpectomy surgery due to breast cancer in achieving breast symmetry. However, Amoena’s sales did not reflect the number and type of surgeries being conducted. It seemed women were either unaware of their options regarding breast shapers, or were deliberately choosing cheap alternatives – such as socks or bra pads – that do not offer the same levels of comfort or support.